"What a Piece of Work is Man!
How Noble in Reason! How Infinite in Faculties!"

William Shakespeare

Beyond Persuation To The Power Of Inducement

7 Fundementals of Human Behavior

Seeing behavior through the lens of energy

“Personal Energy and the Ideal Team”
It would be easier for us if people were all one way or another.

Are You Normal?

An Ideal Society - Career Freedom

The key to living well

Being in the “Zone”

Getting rid of the flies

Is it valid?

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   William Marston

   Marston's Book



Are You Normal?


This was William Moulton Marston’s question in the first sentence, first chapter, of his book “Emotions of Normal People” written in 1928.

He went on to say “I do not regard you as a normal person, emotionally, when you are suffering from fear, rage, shock, desire to deceive, or any other emotional state whatsoever containing turmoil and conflict. Your emotional responses are normal when they produce pleasantness and harmony “….when they produce pleasantness and harmony.

If, as psychologists, we follow the analogy of the other biological sciences, we must expect to find normalcy synonymous with maximal efficiency of function. Survival of the fittest means survival of those members of a species whose organisms most successfully resist encroachments of environmental antagonists, and continue to function with greatest internal harmony. In the field of emotions, then, why should we alter this expectation? Why should we seek the spectacularly disharmonious emotions, the feelings that reveal a crushing of ourselves by environment, and consider these affective responses as our normal emotions?

Marston from the second book on the subject “Integrative Psychology”…

While teaching General Psychology at such obviously dissimilar institutions as Radcliffe College, American University, Tufts College, Bentley School of Accounting, New York University, Central School for Physical Education, and Columbia University, I have encountered a student attitude which seems clearly attributable to the present state of this science. Students make two demands which psychology does not fulfil: a unified, organized subject matter, distinctively its own, and some practical knowledge about themselves, applicable to the personal problems of their everyday lives. Really, both are the same; if sufficiently definite laws of human behavior were presented to the student, he could apply some of them, at any rate, to himself.

This site is about presenting a unified theory of behavior that you can use in your everyday lives to achieve more pleasantness and harmony.


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